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Our Story

bēkn started as a conversation between a group of healthcare professionals: the health system is broken, how can we make it better? The belief that they could change the way people navigate the health world by providing an all inclusive wellness membership prompted the creation of a new type of service. Enter bēkn, a service designed to help you navigate the contradictory health world in an enjoyable, efficient and sustainable way.

Our Mission

We’re on a mission to provide affordable, individualized and sustainable care built on each person’s unique metabolism, movement and motivation.

Our Promise

We promise to bē innovative . bē accountable . bē bēkn. 

We are passionate about helping our members embrace healthy lifestyles, reduce their health care expenses, and create sustainable solutions for wellness.

Our Culture

We see our partners, members, and teammates as one big community, committed to bettering the lives of the people we interact with. We’re always looking for people who share our passion.

    Leadership Team

Nick Edwards – President

Nick is a nationally renowned Exercise Physiologist that has worked directly with athletes, general wellness, and patient populations directing exercise physiology laboratories and strength programs.

Nick has worked with professional organizations from NHL to NFL, Division I NCAA Teams and champions, podium Olympians and World Champions.

Nick has worked in both the private sector and clinical settings to design exercise programs that can be brought to the market and expanded across demographics. He has also been a consultant to bring cutting-edge science to the masses.

Sundi Ford – COO

Sundi is a seasoned operations leader, with over 13 years of experience leading and building highly engaged, cross-functional teams. Her diverse industry background in fitness and wellness, telecommunications, and leadership consulting provide her with a unique skill set for creating transformational culture change and strategic design of organizational processes and systems than enable organizations to achieve on their primary business objectives.
Sundi is a compassionate, heart-centered, people first leader who is inspired by community, wellness, and authentic meaningful human interaction that elevates the way we work, the way we partner, and the way we see one another.

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